*michael parekh on IT*

ON A VIDEO HOMAGE RE-IMAGINED

ROCKS AND ROLLS

One can't be too sure about most things these days, but one thing that is almost a sure thing is that the query "#TBRB" is going to be one of the top trending topics on Twitter within a day or two of September 9th.  TBRB, as Dan Neil of the LA Times explains, stands for "The Beatles: Rock Band", and

"... will consume much of the industry's advertising bandwidth this summer ahead of its Sept. 9 release.
A collaboration between MTV Games' Harmonix and the Beatles' Apple Corps Ltd., TBRB -- which had its press debut at the E3 gaming convention in Los Angeles this month -- lets players stand in the Beatles' pointy Italian boots, singing and playing along on peripherals fashioned to look like Paul McCartney's Hofner bass and Ringo Starr's Ludwig drum kit. That's coolness measured in Kelvins."

The reason this piece merits a complete read in my view is this description of how the game is introduced to millions who are both familiar, and not too familiar with what made the "Fab Four" so cool:

"Summing up the Beatles' story is no easy task, and yet -- as per the conventions of video game design -- a summing up of the story, a reprise of the narrative world, must be built into the game itself. These mini-movies are called "cinematics," and they usually appear when the game is booted up. They are also crucial parts of a game's advertising campaign, amounting to online commercials that air endlessly and freely on YouTube and Hulu. These films are a rare instance of meritocracy in advertising art; the better they are, the more they get watched.
For TBRB, Harmonix called on London's Passion Pictures and director Pete Candeland, who have created one of the most beautiful and compelling animated sequences I have ever seen, a pocket masterpiece that in its surrealistic bravura is worthy of "Sgt. Pepper" and "Yellow Submarine." It's also startling in its economy, telling the Beatles' saga in 2:45 minutes. Not bad for a video game."

He goes on to describe in detail how this piece is laid out, and is worth reading even though it may be a bit of a spoiler when we all get to see the clip on YouTube, and when the game is out.   Sounds like it's quite a bit of work, and does it's subject ample justice.

ON A NEW PLAYBOOK FOR CHRYSLER

SOMETHING BORROWED

Normally a story on how one auto company plans on turning around another post a merger would not be head turning in the current environment where all auto companies, especially US ones, seem to be driving in only one direction.  But Time magazine's story on how the CEO of Fiat, Sergio Marchionne, plans on making it's investment in Chrysler a success, caught my eye with this bit:

"Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. 

He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. 

His biggest success at Fiat is the 500 — a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni and Sophia Loren — which Marchionne calls "our iPod."

Apparently, Mr. Marchionne intends on using a similar playbook at Chrysler, where his company starts with a 20% stake, that could go as high as 35% depending on how the turnaround goes:

"Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands — Chrysler, Jeep, Dodge and Mopar (which makes parts) — will be distinct business units responsible for profit and loss. He also reached deep into the ranks, bypassing the engineers and putting a younger, energetic generation of managers with marketing experience in charge of the brands. "That's a mirror image of what he did at Fiat," says a longtime Fiat executive. Next up: installing Fiat production platforms at Chrysler plants and using Fiat's sales network to sell Jeeps and other Chrysler models around the world."

Who knows, Mr. Marchionne may even come up with a way to make a car dealership as fun to go to as an Apple store.

ON A CHANGE OF PACE

SOMETHING DIFFERENT

Regular readers of this blog may have noticed the absence of daily posts of late, something I've managed to keep up for over four years of writing this blog. 

A couple of reasons are behind this change of pace, starting with some projects of late that have taken up a lot more of my daily time.

The second reason is an my increasing use of Twitter as a publishing platform, which has taken more of my daily cycles over the past few months. 

As you can see from the Twitter posts column on the upper right, I've been fairly busy publishing items that interest me, and hopefully are interesting for readers.  Please feel free me to follow me at www.twitter.com/mparekh.  I look forward to following you back.

As a result of these two factors, I'm experimenting with a slower pace of publishing on this blog this summer.  The plan is to publish something several times a week, but not necessarily every day.  The posts on Twitter though should be at daily pace, barring scheduling and travel issues.

Thanks as always for your readership and comments.  Look forward to resuming a daily schedule on the blog fairly soon.
* Image source.

ON LIGHTS GOING GREEN

SLOW AND STEADY

The New York Times has a good piece outlining the promise and challenges of LED lighting (Light Emitting Diode) to change things for the better for users and the planet.  First the promise:

"Studies suggest that a complete conversion to the lights could decrease carbon dioxide emissions from electric power use for lighting by up to 50 percent in just over 20 years; in the United States, lighting accounts for about 6 percent of all energy use. A recent report by McKinsey & Company cited conversion to LED lighting as potentially the most cost effective of a number of simple approaches to tackling global warming using existing technology..."

"LEDs are more than twice as efficient as compact fluorescent bulbs, currently the standard for greener lighting. Unlike compact fluorescents, LEDs turn on quickly and are compatible with dimmer switches. And while fluorescent bulbs contain mercury, which requires special disposal, LED bulbs contain no toxic elements, and last so long that disposal is not much of an issue."

And then some of the challenges:

"Though the United States Department of Energy calls LED “a pivotal emerging technology,” there remain significant barriers. Homeowners may balk at the high initial cost, which lighting experts say currently will take 5 to 10 years to recoup in electricity savings. An outdoor LED spotlight today costs $100, as opposed to $7 for a regular bulb.

Another issue is that current LEDs generally provide only “directional light” rather than a 360-degree glow, meaning they are better suited to downward facing streetlights and ceiling lights than to many lamp-type settings.

And in the rush to make cheaper LED lights, poorly made products could erase the technology’s natural advantage, experts warn."

The technology driving this innovation is changing rapidly, so that we may see some of these metrics change markedly for the better in the near-term.  In the meantime, LED lighting does seem to be the low-hanging fruit in going green.

ON A COOL KINDLE FEATURE

ONE SMALL STEP

I've been an avid user and fan of Amazon's Kindle book reader since the original launch, having now bought and read hundreds of books on the Kindle and the excellent Kindle for iPhone (free) software App. 
One of the big differences between reading a book on the Kindle (either generation) and the iPhone App has been the ability to highlight the content of the book and write notes in the margin as it were (can't do all that on the Kindle App...yet).
But once the notes are in the Kindle, attached to a specific book, they're kind of trapped in there.  The opportunity around making this stuff available on the web is of course a no-brainer.  Today Amazon took a baby step in this regard, as this TechCrunch piece explains:

"Amazon opened up a new feature on the Kindle: the ability to read your notes and highlights on the Web. Readers have always been able to make notes and highlight text on the Kindle itself. Now those annotations appear on your account at http://kindle.amazon.com. Once you sign in, you can see all your notes.

While this opens up all sorts of possibilities, Amazon is taking a very conservative approach. You can’t share your notes with others. You can’t even edit them in your browser.

All you can do is read them. That makes the feature little more than a Web archive of your notes and highlighted text snippets. It is a convenient feature, but why not enable sharing?

Why can’t I share an excerpt with my friends on Facebook or Twitter (with the beginning of a quote and a short link)?

Amazon needs to connect the Kindle to the rest of the Web.  Hopefully, this is the first step in that direction."

Couldn't agree more.  Hope Amazon's listening.

ON DOWNSIDES OF UNLIMITED TEXTING

TOO MUCH OF A GOOD THING

I'm always amazed at the way a young person these days seems to be able to text away at seemingly amazing speeds on the numerical keypad of an otherwise ordinary cell-phone.  And come away thinking how cool it is that they've been able to learn to do that, much as I had to learn how to type on a QWERTY keyboard at their age. 

But this cautionary piece in the New York Times about the potential downside of unlimited texting by teenagers especially, raises some other aspects of this phenomenon.  First the context:

"Spurred by the unlimited texting plans offered by carriers like AT&T Mobility and Verizon Wireless, American teenagers sent and received an average of 2,272 text messages per month in the fourth quarter of 2008, according to the Nielsen Company — almost 80 messages a day, more than double the average of a year earlier.

The phenomenon is beginning to worry physicians and psychologists, who say it is leading to anxiety, distraction in school, falling grades, repetitive stress injury and sleep deprivation."

All this may be too early to blame just on texting, as the piece goes on to emphasize,

"The rise in texting is too recent to have produced any conclusive data on health effects. But Sherry Turkle, a psychologist who is director of the Initiative on Technology and Self at the Massachusetts Institute of Technology and who has studied texting among teenagers in the Boston area for three years, said it might be causing a shift in the way adolescents develop."

Another thing for teenagers to learn to do in moderation, as if the list wasn't already long enough.

ON SOME WIRELESS INNOVATION

STRETCHING COMFORT ZONES

Looks like the U.S. wireless carriers are finally trying to innovate a bit on the wireless broadband front, judging from the latest from David Pogue.  Well, at least one of them is, as the review goes on to explain:

"...imagine if you could get online anywhere you liked — in a taxi, on the beach, in a hotel with disgustingly overpriced Wi-Fi — without messing around with cellular modems. What if you had a personal Wi-Fi bubble, a private hot spot, that followed you everywhere you go?

Incredibly, there is such a thing. It’s the Novatel MiFi 2200, available from Verizon starting in mid-May ($100 with two-year contract, after rebate). It’s a little wisp of a thing, like a triple-thick credit card. It has one power button, one status light and a swappable battery that looks like the one in a cellphone. When you turn on your MiFi and wait 30 seconds, it provides a personal, portable, powerful, password-protected wireless hot spot.

The MiFi gets its Internet signal the same way those cellular modems do — in this case, from Verizon’s excellent 3G (high-speed) cellular data network. If you just want to do e-mail and the Web, you pay $40 a month for the service (250 megabytes of data transfer, 10 cents a megabyte above that). If you watch videos and shuttle a lot of big files, opt for the $60 plan (5 gigabytes). And if you don’t travel incessantly, the best deal may be the one-day pass: $15 for 24 hours, only when you need it. In that case, the MiFi itself costs $270.

In essence, the MiFi converts that cellular Internet signal into an umbrella of Wi-Fi coverage that up to five people can share."

The thing to note here is that this is really far less about technology, than Verizon's decision to tinker with it's existing business model for wireless broadband and offer something that may at the margin compete with some of it's own lucrative offerings in the space.  Indeed, not too long ago Verizon specifically frowned at sharing one of their wireless broadband data modems, as the piece goes on to note:

"Sharing a cellular-modem account was something it strenuously discouraged only two years ago."

Hopefully we'll see more of this kind of thing from the wireless carriers going forward.  Fingers crossed.

ON MEDICINE GOING DIGITAL

SHARP CURVES AHEAD

The Economist recently had a Special Report on healthcare, with a focus on medicine going digital.  It frames the current place we find ourselves particularly well:

"Menno Prins of Philips, a Dutch multinational with a big medical-technology division, explains that, “like chemistry before it, biology is moving from a world of alchemy and ignorance to becoming a predictable, repeatable science.

” Ajay Royyuru of IBM, an IT giant, argues that “it’s the transformation of biology into an information science from a discovery science.”

It goes on to introduce the piece itself:

"This special report will ask how much of this grand vision is likely to become reality. Some of the industry’s optimism appears to be well-founded. As the rich world gets older and sicker and the poor world gets wealthier and fatter, the market for medical innovations of all kinds is bound to grow. Clever technology can help solve two big problems in health care: overspending in the rich world and under-provisioning in the poor world.

But the chances are that this will take time, and turn out to be more of a reformation than a revolution."

This reader is a bit more optimistic than it will be more of a revolution than a reformation, particularly because once technology starts to get into the driver's seat of the business model of a particular industry, a slow roll quickly becomes a land-slide.  Notice how business models have already changed in media and telecommunications, for instance.
Here's to big changes in the right direction in a timely manner, for all our sakes.

ON A DIFFERENT TAKE ON MEDIA

OUT OF THE BOX

As always, Robert X Cringely has something different to say about where TV might be going in the world of bits and iPods.  He focuses first on Apple's cash reserves:

"Apple has at this moment just under $29 billion in cash and not many good ways to get a reasonable return on that money.  Only Microsoft has more cash than Apple and Microsoft is being pulled in a lot more directions so Microsoft doesn’t have Apple’s flexibility.

What will Apple do with that money?

Most of it will remain unspent is my prediction, but I’m guessing we’ll shortly see $3 billion or so per year go into buying Internet rights for TV shows — not old TV shows but NEW TV shows, shows of all types.

TV production in the U.S. is approximately a $15 billion industry.  An extra $3 billion thrown into that business would change its dynamics completely.  Most production isn’t done by networks but by independent producers who are hungry for revenue and risk reduction.  Three billion Apple dollars spread around that crowd every year would buy Internet rights for EVERY show — more than every show in fact.  Whole new classes of shows would be invented, sapping talent from other parts of the industry.  It would be invigorating and destabilizing at the same time.  And because it is Apple — a company with real style — the new shows wouldn’t at all be crap programming.  They’d be new and innovative.

And just as the artistic heart of TV shifted to cable with HBO in the 1980s, so it will shift to the Internet and Apple."

Worth reading the piece in full.

ON MORE NETWORKS FOR iPHONE

MORE THE MERRIER

Looks like we may have more than one choice of carrier when it comes to an iPhone from Apple.  Some background in this USA Today piece:

"Verizon (VZ) and Apple (AAPL) are discussing the possible development of an iPhone for Verizon, with the goal of introducing it next year, people familiar with the situation say.

It would mark the first time Apple has produced a version of the iPhone for a CDMA wireless network, which is different from AT&T's GSM technology. Vodafone, co-owner of Verizon Wireless, already sells the iPhone in Europe..."

"...AT&T (T) has exclusive U.S. distribution rights to the iPhone into 2010, though specifics aren't known. The deal was struck in 2006, when the iPhone was still on the drawing board. Many telecom analysts expect AT&T to try to persuade Apple to extend the contract for another year, at least."

Why would a Verizon iPhone be a big deal?  The article goes on to explain:

"Should Verizon succeed, it would be a big loss for AT&T, says Roger Entner, head of telecom research for Nielsen. "Breaking the (iPhone) exclusivity with AT&T is a huge thing," he says. "That would send shivers into AT&T's stock and senior leadership."

The power of the iPhone was on full display last week, when AT&T reported stellar wireless results. AT&T signed up 1.6 million iPhone customers during the quarter — 40% of them new to AT&T. Revenue from mobile data was up almost 40%. Verizon reports results today.

By linking arms with Verizon, Entner says, Apple would gain access to its 80 million customers. While a few may already have an iPhone (some people have more than one carrier), the bulk don't."

The iPhone is well on it's way to being a mobile computing platform for thousands of third-party applications (aka "Apps").  Just this week, Apple passed a billion Apps downloaded milestone.  Making the iPhone available available on more than one carrier is almost a no-brainer for Apple.