*michael parekh on IT*

ON A NEW PLAYBOOK FOR CHRYSLER

SOMETHING BORROWED

Normally a story on how one auto company plans on turning around another post a merger would not be head turning in the current environment where all auto companies, especially US ones, seem to be driving in only one direction.  But Time magazine's story on how the CEO of Fiat, Sergio Marchionne, plans on making it's investment in Chrysler a success, caught my eye with this bit:

"Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. 

He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. 

His biggest success at Fiat is the 500 — a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni and Sophia Loren — which Marchionne calls "our iPod."

Apparently, Mr. Marchionne intends on using a similar playbook at Chrysler, where his company starts with a 20% stake, that could go as high as 35% depending on how the turnaround goes:

"Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands — Chrysler, Jeep, Dodge and Mopar (which makes parts) — will be distinct business units responsible for profit and loss. He also reached deep into the ranks, bypassing the engineers and putting a younger, energetic generation of managers with marketing experience in charge of the brands. "That's a mirror image of what he did at Fiat," says a longtime Fiat executive. Next up: installing Fiat production platforms at Chrysler plants and using Fiat's sales network to sell Jeeps and other Chrysler models around the world."

Who knows, Mr. Marchionne may even come up with a way to make a car dealership as fun to go to as an Apple store.

ON LIGHTS GOING GREEN

SLOW AND STEADY

The New York Times has a good piece outlining the promise and challenges of LED lighting (Light Emitting Diode) to change things for the better for users and the planet.  First the promise:

"Studies suggest that a complete conversion to the lights could decrease carbon dioxide emissions from electric power use for lighting by up to 50 percent in just over 20 years; in the United States, lighting accounts for about 6 percent of all energy use. A recent report by McKinsey & Company cited conversion to LED lighting as potentially the most cost effective of a number of simple approaches to tackling global warming using existing technology..."

"LEDs are more than twice as efficient as compact fluorescent bulbs, currently the standard for greener lighting. Unlike compact fluorescents, LEDs turn on quickly and are compatible with dimmer switches. And while fluorescent bulbs contain mercury, which requires special disposal, LED bulbs contain no toxic elements, and last so long that disposal is not much of an issue."

And then some of the challenges:

"Though the United States Department of Energy calls LED “a pivotal emerging technology,” there remain significant barriers. Homeowners may balk at the high initial cost, which lighting experts say currently will take 5 to 10 years to recoup in electricity savings. An outdoor LED spotlight today costs $100, as opposed to $7 for a regular bulb.

Another issue is that current LEDs generally provide only “directional light” rather than a 360-degree glow, meaning they are better suited to downward facing streetlights and ceiling lights than to many lamp-type settings.

And in the rush to make cheaper LED lights, poorly made products could erase the technology’s natural advantage, experts warn."

The technology driving this innovation is changing rapidly, so that we may see some of these metrics change markedly for the better in the near-term.  In the meantime, LED lighting does seem to be the low-hanging fruit in going green.

ON A COOL KINDLE FEATURE

ONE SMALL STEP

I've been an avid user and fan of Amazon's Kindle book reader since the original launch, having now bought and read hundreds of books on the Kindle and the excellent Kindle for iPhone (free) software App. 
One of the big differences between reading a book on the Kindle (either generation) and the iPhone App has been the ability to highlight the content of the book and write notes in the margin as it were (can't do all that on the Kindle App...yet).
But once the notes are in the Kindle, attached to a specific book, they're kind of trapped in there.  The opportunity around making this stuff available on the web is of course a no-brainer.  Today Amazon took a baby step in this regard, as this TechCrunch piece explains:

"Amazon opened up a new feature on the Kindle: the ability to read your notes and highlights on the Web. Readers have always been able to make notes and highlight text on the Kindle itself. Now those annotations appear on your account at http://kindle.amazon.com. Once you sign in, you can see all your notes.

While this opens up all sorts of possibilities, Amazon is taking a very conservative approach. You can’t share your notes with others. You can’t even edit them in your browser.

All you can do is read them. That makes the feature little more than a Web archive of your notes and highlighted text snippets. It is a convenient feature, but why not enable sharing?

Why can’t I share an excerpt with my friends on Facebook or Twitter (with the beginning of a quote and a short link)?

Amazon needs to connect the Kindle to the rest of the Web.  Hopefully, this is the first step in that direction."

Couldn't agree more.  Hope Amazon's listening.

ON SOME WIRELESS INNOVATION

STRETCHING COMFORT ZONES

Looks like the U.S. wireless carriers are finally trying to innovate a bit on the wireless broadband front, judging from the latest from David Pogue.  Well, at least one of them is, as the review goes on to explain:

"...imagine if you could get online anywhere you liked — in a taxi, on the beach, in a hotel with disgustingly overpriced Wi-Fi — without messing around with cellular modems. What if you had a personal Wi-Fi bubble, a private hot spot, that followed you everywhere you go?

Incredibly, there is such a thing. It’s the Novatel MiFi 2200, available from Verizon starting in mid-May ($100 with two-year contract, after rebate). It’s a little wisp of a thing, like a triple-thick credit card. It has one power button, one status light and a swappable battery that looks like the one in a cellphone. When you turn on your MiFi and wait 30 seconds, it provides a personal, portable, powerful, password-protected wireless hot spot.

The MiFi gets its Internet signal the same way those cellular modems do — in this case, from Verizon’s excellent 3G (high-speed) cellular data network. If you just want to do e-mail and the Web, you pay $40 a month for the service (250 megabytes of data transfer, 10 cents a megabyte above that). If you watch videos and shuttle a lot of big files, opt for the $60 plan (5 gigabytes). And if you don’t travel incessantly, the best deal may be the one-day pass: $15 for 24 hours, only when you need it. In that case, the MiFi itself costs $270.

In essence, the MiFi converts that cellular Internet signal into an umbrella of Wi-Fi coverage that up to five people can share."

The thing to note here is that this is really far less about technology, than Verizon's decision to tinker with it's existing business model for wireless broadband and offer something that may at the margin compete with some of it's own lucrative offerings in the space.  Indeed, not too long ago Verizon specifically frowned at sharing one of their wireless broadband data modems, as the piece goes on to note:

"Sharing a cellular-modem account was something it strenuously discouraged only two years ago."

Hopefully we'll see more of this kind of thing from the wireless carriers going forward.  Fingers crossed.

ON MEDICINE GOING DIGITAL

SHARP CURVES AHEAD

The Economist recently had a Special Report on healthcare, with a focus on medicine going digital.  It frames the current place we find ourselves particularly well:

"Menno Prins of Philips, a Dutch multinational with a big medical-technology division, explains that, “like chemistry before it, biology is moving from a world of alchemy and ignorance to becoming a predictable, repeatable science.

” Ajay Royyuru of IBM, an IT giant, argues that “it’s the transformation of biology into an information science from a discovery science.”

It goes on to introduce the piece itself:

"This special report will ask how much of this grand vision is likely to become reality. Some of the industry’s optimism appears to be well-founded. As the rich world gets older and sicker and the poor world gets wealthier and fatter, the market for medical innovations of all kinds is bound to grow. Clever technology can help solve two big problems in health care: overspending in the rich world and under-provisioning in the poor world.

But the chances are that this will take time, and turn out to be more of a reformation than a revolution."

This reader is a bit more optimistic than it will be more of a revolution than a reformation, particularly because once technology starts to get into the driver's seat of the business model of a particular industry, a slow roll quickly becomes a land-slide.  Notice how business models have already changed in media and telecommunications, for instance.
Here's to big changes in the right direction in a timely manner, for all our sakes.

ON NO MORE SHELTERED WEB

GOING, GOING...

As they say, all good things come to an end.  The thought comes to mind reading this pieced titled "WWW.Salestax.gov" in the New York Post:

"The days of buying online to avoid paying sales taxes may soon be over.

A bill is expected to be introduced to Congress this week that would force retailers like eBay and Amazon.com to start collecting sales taxes on behalf of states from people who shop online or through mail order.

It's not a new effort: Attempts to close the online tax "loophole" have been going on for at least a decade.

But supporters of the bill think Congress may finally give in to their demands because of their own pressure to lend support to financially battered state governments."

Remember when the Internet was still dewy fresh and exciting enough that the Federal government decided to do it's all to shelter and nourish it's growth by keeping all types of tax-hands off it?

It wasn't all that long ago.  Those indeed, were the days.

ON THE WEB IN PICTURES

DIFFERENT TAKE

I've been warming up to a new Firefox extension from a company called Cooliris of late (Most other browsers also supported).

It's turning out to be of increasing use browsing the web, both on the computer, and on the iPhone, with the new Cooliris App.  This recent review by Macworld explains:

"...the minds behind the pictorial browser Cooliris believe there’s still benefit to the image as a means for relaying information. That benefit comes in the form of Cooliris’ 3D Wall—a three-high, ever-expanding string of related images and videos that link to locations around the Web.

A look at the free browser plugin gives you an idea of what Cooliris is all about. After installing Cooliris, its icon appears in the Web browser on your computer. Click the Cooliris icon in that browser and you can enter a search term in the Search field and browse sites such as Flickr, Yahoo, YouTube, and Amazon.com for pictures associated with your search..."

And what’s it good for? When looking at current events it’s an easy way to get a general idea of what the hot events of the day are based on the number of related images you see. Cooliris is also a wonderful way to browse image-centric sites such as Flickr as the interface is beautiful and shows off images to their best advantage. And, like Cover Flow, it’s a good way to browse catalogs of items as you would at many online emporiums.

The Cooliris iPhone application works similarly to the desktop client, though it’s not as full-featured as it doesn’t currently include a Shopping component. But its general operation is the same."

Think about it as a very visual StumbleUpon, an old favorite to serendipitously discover cool content on the web.  Cooliris is a different way to experience the torrent of content on the web.  And yes, they do have a blog.  The company has done a particularly good job making the software and service easy to install and figure out for first-timers.  Recommended.

*Image source.

ON A PLAN B FOR SPACE TRAVEL

FINAL FRONTIER

There are a lot of questions of late as to what NASA should really be focused on over the next few years, especially under the new Obama administration.  This piece in the Orlando Sentinel recently reviewed some of the pragmatic options.

But reading this op-ed by Seth Shostak of the SETI Institute really got me thinking different about what our space efforts might be focused on.  First he takes us back to the reality of space that many of us might not have thought about since childhood:

"The fastest rocket ever launched, NASA’s New Horizons probe to Pluto, roared off its pad in 2006 at 10 miles per second. That pace would be impressive in the morning commute, and it’s passably adequate for traversing the solar system, something we’ve done and will continue to do.

Combustion rockets, like New Horizons, can deliver you to the Moon in a matter of days, Mars in a matter of months, and the outer planets in a matter of years. But a trip to Proxima Centauri, the nearest star beyond the Sun and 100 million times farther from us than the Moon, would consume a tedious 800 centuries or so. You’ll want to upgrade..."

The piece then goes into the technical, monetary and biological hurdles to take us to where we've really wanted to go ever since we first started to gaze at the stars.

And it gets depressing just like when we first found out there is no Santa Claus.

But he then starts to talk about the glass half full:

"But there’s another technology that’s developing at a breakneck clip, and with which our grandchildren could make virtual trips to other solar systems. It’s called telepresence — a collection of technologies that extends vision, hearing and touch far beyond the corporeal confines of our nervous system.

Consider that in 1965 the Mariner 4 spacecraft made the first fuzzy photos of Mars with a black-and-white TV camera boasting 40,000 pixels. The HiRISE camera now operating onboard NASA’s Mars Reconnaissance Orbiter sports 200 million pixels. It can snap photos of objects just three feet across.

That’s resolution comparable to what’s on Google Earth, which many people use to examine remote parts of the globe or inspect cities known only from the nightly news. Google Mars takes advantage of the high-quality imagery being collected by our robotic orbiters, enabling armchair astronauts to peruse the red planet in considerable detail without the angst of transporting their delicate protoplasm 34 million miles into space.

Photography from the Mars Exploration Rover is so good that the data have been interpreted in an IMAX film, giving audiences a near-lifelike experience in strolling the red planet’s rusty, dusty desert. The Phoenix Mars lander has sent back pictures of individual sand grains. In other words, it’s already possible for anyone to make a rigorous reconnaissance of another planet — even though not a single human has yet stomped his boots in the Martian dust."

Almost like being there, no? 

The whole piece is worth reading.  And then maybe it may make sense for President Obama to think about this more pragmatic mission for NASA. 
Who knows, even Google may want to help.

ON COBOL'S 50th BIRTHDAY

KEEPS ON GOING

This piece in the Guardian notes the 50th anniversary of a computer language that still runs much of our business software around the world.  The language of course, is "Cobol", aka

"The "common business-oriented language" that has provided 59-year-old Stuart with a career through to retirement age marks its 50th birthday this year. The day to celebrate is slippery - Cobol didn't just scroll on to a terminal one day and ask the user to hit "Compile" - but 1959 is the year that the language came into being.

And Cobol is still in business. According to David Stephenson, the UK manager for the software provider Micro Focus, "some 70% to 80% of UK plc business transactions are still based on Cobol."

The piece goes on to give a typical use case:

"Mike Madden, development service manager with the catalogue-shopping firm JD Williams, believes so.

Better known for its online stores, such as Simply Be and Fifty Plus, Madden says JD Williams remains highly dependent on Cobol applications. "We have a huge commitment to Cobol," he says. "About 50% of our mainframe systems use it."

Why? "Simple - we haven't found anything faster than Cobol for batch-processing," Madden says. "We use other languages, such as Java, for customer-facing websites, but Cobol is for order processing. The code matches business logic, unlike other languages."

Matching underwear

So, knicker-buying Simply Be customers are greeted by a pretty-in-pink Java interface, but when the order reaches the backroom, charcoal-grey Cobol code takes over the processing grunt work."

The piece goes on to describe how Cobol has continued to thrive behind the scenes, even after the notoriety it received in the public eye around the millennium bug brouhaha almost a decade ago.

Recommended read for geeks everywhere, especially if you had some instruction in the language so very long ago.

ON THE BEARINGS OF A BOOK

BEYOND THE COVER

Here's something I ran into today that should be of interest to any fan of books, either reading them, and/or buying them to fill up one's bookshelves.  Author Peter Sacks wrote this piece in the Huffington Post a while ago**:

"I received an interesting invitation the other day. It was from Marshal Zeringue. Marshal runs a wonderful website called the Campaign for the American Reader, and he has a blog that he calls the Page 99 Test, which is based on this Ford Madox Ford quote: "Open the book to page ninety-nine and read, and the quality of the whole will be revealed to you." Marshal's challenge, if I cared to accept it, was to respond to the Ford quote regarding page 99 of my new book, which he had just learned about in a magazine.

At first, when Marshal asked me to do this, I read page 99 and thought, "Oops, it's not very sexy." There were a lot of other pages of interesting writing and storytelling that I would have picked to reveal my book's whole. But I discovered that Ford Madox Ford was right in a sense. I looked more closely at 99, and there it was, the genetic code of my book. In fact, I could pick any page at random, and I would be able to find the same strands of DNA that held my book together."

The blog he refers to is interesting to peruse, offering at the very least a quick way to get impression of a book mostly by the author applying the page 99 test to his/her book.

It's not unlike how most of us decide on a book in a book-shop, or how in recent years, we've been able to see sample pages of books digitally on Amazon for a while with it's "Search Inside" feature.

Incidentally, a minor problem comes up trying to apply this test to books on e-readers like the Amazon Kindle.  Since the Kindle's software translates all the "pages" in a book into a location code, so that readers can change the size of the type up or down at will, there are no hard and fast page numbers, and thus no easy way for the reader of a book in one Kindle to cite a "page" number to another.

For that matter, there's no easy way to cite a reference from a Kindle book, a topic that will surely become more important for researchers over time, as this discussion in the Amazon forums indicates*.

But picking on one specific page to judge a book by more than it's cover, is an interesting idea.

P.S. *Suppose a possible solution for this might come with the way to highlight any page in a Kindle book, and have that translated into a page number in the hardware and/or the paperback version of that book, at the touch of a button, all done in software.  The action would be similar to getting definitions for a word in a Kindle book today, but would just give the page numbers in a "real" book, to use in citations.

** Image source.