ON GRASS-ROOTS ADVERTISING

FROM THE HEART

With the exploding popularity of social networks and social tools to leverage them, the question arises...what if consumers produced their own ads for products or services they really cared about? What would these "user-generated" ads look like?

Certainly, this movement has already started a few years ago, with marketers in recent SuperBowls fielding ads conceived by users.

But what if it was even more grass-roots than that? Might it look something like this ad done by a fan of Trader Joe Supermarkets? With his Blackberry? Take a look:

Who knows, the song may even become a standalone hit, like some of the tunes from those Apple commercials.  And they'd give a whole different twist to Fan Pages on social networks like Facebook.