THE GOOD AND THE BAD
Didn't know what to quite expect from this Will Farrell video bit made for the web, but was intrigued by Valleywag's introduction:
"The Landlord, the showcase clip on Will Ferrell's new comedy site, has clocked an impressive 2 million downloads since it went up on Thursday.
It looks like the comic actor, star of movies such as the Wedding Crashers and Blades of Glory, has, with the Funny or Die property, a web hit on his hands.
As does Sequoia Capital, the Silicon Valley venture firm which quietly backed the online comedy project."
I clicked on the link with low expectations, and was utterly charmed by the star of the 2 1/2 minute clip. Hint: it isn't Will Farrell.
Hollywood, you'd better sign up this up and comer quick.
My one criticism of the clip and the Funny or Die site, is that the video is set for auto-play, giving the viewer no chance to decide WHEN they want to watch a clip.
Regular readers know that this is something I've criticized in the past.
Although the Funny or Die site does provide the ability to embed the video in a blog post like this one, the clip plays automatically when the blog is loaded.
As a result, I've removed the embedded clip, but you can click on this link to view the video. It is funny and worth watching if you haven't seen it yet.
They really should let the viewer opt to play it, and it's an obvious attempt to goose their "download" and viewership numbers.
So, although I liked the clip this time, the site gets a C for implementation.
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