ANTE UP
Well, April Fool's Day is over, and it's safe again to trust the stuff on Techmeme. Well, most of it.
Again this year, I thank you all for indulging me in my small April Foolery of yesterday.
But reading the lead story on Techmeme this morning almost feels like it's still April Fool's Day.
So I read it again, and checked the date.
And it seems for real.
EMI is going to make it's music available in DRM-free MP3 format via Apple's iTunes and other outlets, albeit at a price hike of up to 30% per track. As the announcement explains:
"EMI Group CEO Eric Nicoli today hosted a press conference at EMI's headquarters in London where he announced that EMI Music is launching DRM-free superior quality downloads across its entire digital repertoire and that Apple's iTunes Store will be the first online music store to sell EMI's new downloads."
A bit of a victory lap for Steve Jobs is in order, especially after his recent open letter to the industry. As I said though in a post back in February, this is a grand game of poker.
Today's move is but another opening gambit.
It's going to be a long game.
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