Friday, February 02, 2007


William Hobi

So is this Coke ad the 21st Century version of "I'd like to teach the world to sing (in perfect harmony)?"

If so, I think I prefer the 20th Century..... at least the Post WWII part of the century which I inhabited!

I'd Like to Teach the World to Sing

From Wikipedia, the free encyclopedia

Single by The New Seekers
Released 1971
Writer(s) Roger Cook, Roger Greenaway, Bill Backer and Billy Davis
Producer(s) David Mackay
Chart positions
#1 (UK, Japan)
#7 (U.S.)

"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song which originated as an advertising jingle, produced by Billy Davis and sung by The New Seekers, for Coca-Cola, and was featured in 1971 as a TV commercial.

The Hillside Singers also had a hit with the song around the same time.

The song began life as a collaboration by UK hit songwriters Roger Cook and Roger Greenaway called "True Love and Apple Pie" and recorded by Susan Shirley. It was then rewritten by Cook, Greenaway, Coca-Cola account executive Bill Backer, and Billy Davis and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First aired on American radio in February 1971, it was also used as a TV commercial later that year, sparking public demand for its release as a single. Reworked, again by Bill Backer and Billy Davis, to remove the references to the brand name, the single climbed to UK #1 and US #7 in 1971. The Coca-Cola Company waived royalties to the song and instead donated the $ 80,000 in payments to UNICEF. The song has since been recorded over 75 times.

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