ON VIDEO MORPHING NEWSPAPERS AND RADIO ONLINE

MEDIA MELTING POT

Two separate news stories this week point to a trend that's been over a decade in the making:   That over time, the Internet breaks down the differentiating walls between different forms of media (TV, radio, newspapers, etc.).

First up is this story from Editor and Publisher that highlights the trend in it's headline, "Newspaper Web Sites Dominated Local Streaming Video Advertising."  Here's the punchline:

"Newspaper Web sites netted $81 million in locally spent streaming-video advertising while local TV Web sites took in $32 million in 2006."

And today's New York Times has a story titled, "Is Radio still Radio if there's Video?"

Both offer interesting statistics on this trend making it increasingly difficult to differentiate TV from radio from newspapers when they're all online.  Recommended.