ON HOLIDAY MAIL 2006

PILING ON

I don't know about you, but I'm a bit of a batch processor when it comes to snail mail.  The stuff piles up for a little bit before I get around to sorting through it all.

I attacked my pile late yesterday evening and was reminded that some major holidays are approaching in a few weeks.

Not that the Christmas songs on the radio the day after Thanksgiving Day didn't give me a clue.

This cartoon from Cagle's sums up my experience carting the mail leftovers for re-cycling.

The next observation is anecdotal, but it doesn't seem that the growth of online shopping has put a dent in the number of holiday catalogs shipped every year.

May we all survive another holiday shopping season.

Comments

[Yaser Anwar]

With the internet being one of the main mediums to reach a target audience, the cost of printing catalogs has gone down, leading companies to increase their spending on direct-mail advertising, which IMV to this day works well.