A lot has been written of late on the fate of newspapers in an online era.
We sometimes forget about the world of magazines.
This Marketwatch story on Time Warner shutting down the print version of Teen People caught my eye:
"Teen People, one of the first major magazines to be launched simultaneously in print and on the web, on Tuesday said that it would suspend its print operations.
The decision, which was taken by Time Inc., is another sign of the migration of readers – particularly young ones – from the printed page to the internet. It could precede similar changes at other Time Inc. publications, according to people familiar with the matter."
Teen People on print side has had a mixed record, according to the article:
"Teen People was launched in 1998 as an extension of People, the world's most profitable magazine. Its initial circulation of 500,000 more than tripled to 1.6m in 2001. But it has since cooled to 1.45m."
The adjacent chart shows how it's done online in Reach, according to Alexa.
Of course, one can't but help do a comparison chart with News Corp's MySpace, which has quintupled it's traffic over the past year.
Hollywood Reporter has a good piece on how News Corp. plans to evolve the site.
A bit of apples and oranges, I know, but interesting to look at.
There is a line representing teenpeople in there, I promise...it's the faint green one along the bottom.
Something to think about even though magazines can be as long-tailed as they come.
Good post!!
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Posted by: Brianna | Saturday, July 29, 2006 at 03:34 AM
That's great!!
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Posted by: Antonio | Monday, July 31, 2006 at 12:28 PM
Teen People was launched in 1998 as an extension of People, the world's most profitable magazine. Its http://www.ggno.info/sitemap.htm initial circulation of 500,000 more than tripled to 1.6m in 2001. But it has since cooled to 1.45m.
That's very good!!
Posted by: Jackson | Tuesday, August 01, 2006 at 10:30 AM