ON JEANS WITH INTERACTIVE MESSAGES

RAISING THE ANTE

A few weeks ago I posted about new license plate holders with the capability to display your own message to the world via built-in LED text displays.

A French company, Uranium Jeans is doing that one better, by applying the same idea to personal clothing, in this case, hip designer jeans.

From Gizmodo:

"While many young ladies can make blue jeans talk by just walking down the street, others may need technological help, and that’s where Uranium Jeans can spell it out right there across their asses.

The scrolling LED text, displayed by an embedded flexible micro screen, can be changed via text messaging from a cellphone, or stock messages can be downloaded from the Uranium Jeans web site. A Uranium Jeans store just opened in St. Tropez this week, and there’s a store coming to L.A. late this summer."

You think they may sell a few of these in L.A.?

And what about road rage on the freeways being supplemented by sidewalk rages as folks react to messages designed to provoke a reaction?

It does make one think as to what might be next? 

Equipping jeans with a local bluetooth network so one can share the LED text messages wirelessly?

Your thoughts are welcome as usual.

Comments

[mark slater]

Michael -

i am reading up on a concept right now called 'SPIMES' - a good book called 'shaping things' by bruce sterling is where i started.

Its really the "notion of manufactured objects whose informational support is so overwhelmingly extensive and rich that they are regarded as instantations of an imaterial system. Spimes begin and end as data, they are designed on screens, fabricated by digital means, and precisely tracked through time and space......" to quote the book.

I have heard this notion discussed in academic and venture circles recently -

mark

[howardhoward Lindzon]

I can just imagine the funny tag lines being sent by buddies to their friends behinds

"just ate beans" etc....