THE SKY IS NOT FALLING?
The topic under discussion in Mark Evan's post titled "The End of Mass Media is Greatly Exaggerated", has been on my mind of late. Mark makes several good points in the piece on the reasons why, but one of his opening reasons is perhaps the most compelling, at least in the near-term:
"I think people who believe the mass media will disappear are wrong because they focus too much on the wonders of technology and too little on how people actually consume media."
It's a valid point, at least in the near-term. That period is at least about 3-5 years by my definition. Why? If for no other reason than we tend to over-estimate the impact of disruptive change in the early years and grossly under-estimate it in the long-term.
The post is good food for thought nevertheless.
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