ON WEB 2.0 LOGOS JUST LIKE WEB 1.0

"THE MORE THINGS CHANGE..."

The image  below from Flickr of Web 2.0 logos has been getting a fair amount of discussion over the last few days.  I first saw it on Russell Beattie's blog a few days ago (click for larger image).

As a "Web 1.0" old-timer, what struck me most looking at this was how indistinguishable these logos IN AGGREGATE seem to be from ones over half a decade ago. 

Talk about Deja vu.

Of course there was no Flickr back then to catalog the logos, so we're making progress in substance if not form.

And the only way to see a lot of Internet company logos in one place was to spread out all the IPO prospectus books out on a big table. 

The second and third pictures below have some of the logos from those days to jog your memory.

But the bright colors, the "happy" fonts, and the loopy names are the same.

For once it'd be cool to see a consumer Internet company logo that wasn't trying to emote a Yahoo!, eBay or Google.

So I guess it's like the acting business.  Every new thespian wants to emulate the standards.  Kind of like every actor yelling "Stella" a la Marlon Brando, playing Stanley Kowalski in "A Streetcar named Desire".

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[Bridget]

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