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Tuesday, May 05, 2009

Comments

Alex Tolley

Certainly it isn't like Steve Jobs doesn't have experience on the production side with Pixar and as a board member of Disney.

The question is, does Apple need to spend that money at all? They can milk the move to iTunes-like distribution that is already happening. iTunes isn't likely to need exclusive content, so why take the risk? The only reason I can see is that the writing is on the wall for DRM and that means that the wall iTunes currently erects will be broken. Maybe then ownership of content will be important. But given the proliferation of content, it is not clear to me why ownership is a good ROI.

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