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Tuesday, November 25, 2008

Comments

Alex Tolley

makes you wonder what the newspaper industry would be worth if you could similarly unbundle the product like iTunes does for CDs.

What might the WSJ be priced at without the opinion pages, personal journal etc and just stuck to the business and markets sections - 25 cents? What if you could just buy the major front page stories?

Other papers are even more exposed - USA Today, LA Times.

Pricing a product for the parts the consumer actual wants rather than as a package that the producer wants to sell is going to have a devastating impact on these traditional bundlers of content and advertising.

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