BUMPS IN THE ROAD
Well, the critical reviews are coming in on Apple's MobileMe, the next version of it's long inadequate .Mac service (aka dotMac), and they're almost all negative. Here's Walt Mossberg's review if you missed it, and here's the one by David Pogue. This PC Magazine review does a good job on the ins and outs of the service.
Think Pogue hits it on the head with this observation:
And then ends ups the ante with this observation on Apple's inadequate reaction to a problem that potentially affects over 2 million subscribers:
"But the real problem is how Apple is responding. For a company that’s so brilliant at marketing, it seems to have absolutely no clue about crisis management..."
It’s amazing that Apple doesn’t recognize this situation. This is an airplane that’s stuck on the runway for hours with no food or working bathroom.
And the pilot doesn’t come on the P.A. system to tell the customers what the problem is, what’s being done to fix it, how much longer they might be stuck, and how he empathizes with their plight. Instead, he comes on once every three hours to repeat the same thing: “We apologize for the inconvenience.”
Can't praise all things Apple, every day.