WAY TO GO
"Known for its strict, by-the-books culture — accepting a cup of coffee from a supplier can be a firing offense — Wal-Mart is now encouraging its merchants to speak frankly, even critically, about the products the chain carries.
This unusual new Web site, which was quietly created during the holiday shopping season, has become a forum for unvarnished rants about gadgets, raves about new video games and advice on selecting environmentally sustainable food.
Corporate blogs are nothing new — General Motors, Dell and Boeing have them — but Wal-Mart’s site, called Check Out (checkoutblog.com), turns the traditional model on its head. Instead of relying on polished high-level executives, it is written by little-known buyers, largely without editing.
The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers at Wal-Mart, the nation’s largest retailer, who have spent years shielded from public view."
The piece has a lot more detail on the folks who'll be writing the blog and a history of how Walmart grew into doing something like this.
Walmart just went up a couple of notches in my book. Kudos to them on this effort. Their new blog just went up on my daily reading list.