Well, the race to out-facebook Facebook I talked about a few days ago, has begun.
And there's another entrant in the race, as expected.
"It’s now a Web service.
In fact you can use Plaxo without loading any software. All to manage your contacts.
For someone like me that still has most of my contacts in Outlook the new Plaxo is a godsend. It lets me move my contacts, my calendar data, and other things out of Outlook and onto other platforms.
You can move things over to Google, AIM, Yahoo, the Mac’s iCal, and a variety of other applications and cell phones...
...On the other hand it now is encroaching on social networking apps like LinkedIn and Facebook."
A lot of the features are on the come, with the current release being a pretty early beta. But they too have started down the Facebook road.
The one I'm really waiting for is the current big-daddy of social networks, MySpace, to do an about-face and start to down the Facebook platform road. They were going full-speed in the opposite direction, when Facebook showed it's hand by going the other way.
Before it's all said and done, it'll be a full-fledged, mad-rush by dozens of companies trying to do this "social network platform" thing.
Get ready to import and export your contacts and "friends" lists all over the place, into and out of all kinds of social networks, up and down your "social graph".
It's going to exhausting but fun. And hopefully profitable.