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Thursday, May 24, 2007

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rod

IMHO: lucasfilm releasing a limited amount of content in a walled garden environment doesn't constitute much in the way of innovation - its a marginal model tht emphasizes safety & control. Will it succeed? That depends on how define success. Short term buzz, profit, and engagement - almost certainly: the rabid fan community has the appealing characteristics of slavish brand devotion and the real alternatives available in the world of IP-licensing. Long-term? Time will tell, I suppose, but I can't help but imagine the Lucasfilm would be building a more-lasting and deeply engaged brand community if they're release unlicensed video clips into the wild instead.

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