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Monday, February 05, 2007

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candice

My favorite was sprint broadband...

One note, though, is that the CBS player doesn't support viewing on a second monitor. I always have to drag the browser back onto screen 1 to use it. (Things I learned catching up on CSI there instead of downloading it off bittorrent.)

Peter Hershberg

Nice summary. I personally thought most of the commercials were pretty lame, but there were definitely a few noteworthy ones.

For a slightly different take on this year's winners and losers, you can check out our 3rd annual "Search Marketing Scorecard." The study looks at how well advertisers used search to harness the buzz generated by their commercials and drive traffic to their web presence.

While there was much improvement over last year, it's clear that most advertisers still have a long way to go...

You can get a copy of the scorecard here: http://www.reprisemedia.com/scorecard.aspx

Vikas Sah

Hi Michael,

I have used a very objective criteria to rank the Super Bowl XLI advertisements to come up with top 10 most viewed and most discussed ones.

If you think this is something useful for your readers then please link to my post here: http://www.technacular.com/2007/02/05/most-viewed-and-most-discussed-super-bowl-xli-commercials/

Regards,
Vikas Sah
http://www.technacular.com

Matt Keegan

I thought the ads this year were pretty dismal. Some were downright hard to take -- Snickers, for example -- while Bud Lite continues to hold its own.

Career Builder was okay, but not memorable.

Anyone else think Prince looked ancient?

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