ON BEST ADS FROM SUPERBOWL ONLINE (2007)

DO THE OPPOSITE

(Update 2.4.07:  TechCrunch has a good post on where to go for the Superbowl commercials online, both during and after the Big Game...YouTube, Google and Yahoo! are good places to start).

The 41st Superbowl is only a couple of days away, and it's time for our favorite past-time, judging Superbowl Commercials.

So I thought I'd get us all in the mood for some good Ads.  I nominate this one, courtesy of YouTube.

The Coke ad is titled "Video Game"

You may even have to watch it a couple of times to catch all the nuances.

It's even more cool if you've spent any time playing Grand Theft Auto Vice City. 

The Coke commercial may almost have been inspired by the memorable "The Opposite" episode from Seinfeld.

Well done indeed.

If you're a Super-bowl ad addict like yours truly, also check out this preview site at CBS featuring their "Best of Superbowl Ads" show tonight.

And of course, don't forget to bookmark this YouTube link to check out all the commercials after the big game.

Game On.

Comments

[William Hobi]

So is this Coke ad the 21st Century version of "I'd like to teach the world to sing (in perfect harmony)?"

If so, I think I prefer the 20th Century..... at least the Post WWII part of the century which I inhabited!


I'd Like to Teach the World to Sing

From Wikipedia, the free encyclopedia

Single by The New Seekers
Released 1971
Writer(s) Roger Cook, Roger Greenaway, Bill Backer and Billy Davis
Producer(s) David Mackay
Chart positions
#1 (UK, Japan)
#7 (U.S.)

"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song which originated as an advertising jingle, produced by Billy Davis and sung by The New Seekers, for Coca-Cola, and was featured in 1971 as a TV commercial.

The Hillside Singers also had a hit with the song around the same time.

Origins
The song began life as a collaboration by UK hit songwriters Roger Cook and Roger Greenaway called "True Love and Apple Pie" and recorded by Susan Shirley. It was then rewritten by Cook, Greenaway, Coca-Cola account executive Bill Backer, and Billy Davis and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First aired on American radio in February 1971, it was also used as a TV commercial later that year, sparking public demand for its release as a single. Reworked, again by Bill Backer and Billy Davis, to remove the references to the brand name, the single climbed to UK #1 and US #7 in 1971. The Coca-Cola Company waived royalties to the song and instead donated the $ 80,000 in payments to UNICEF. The song has since been recorded over 75 times.