I was running around a major shopping center the other day trying to finish up some last-minute holiday shopping.
I saw a woman with a giant "Armani" logo on her sweater, which triggered the following question in my mind:
With mainstream consumers becoming the content, and/or the object of mainstream attention, via vehicles like YouTube, MySpace, etc., how much longer before brand placement on regular folks has economic value for advertisers?
I didn't have a camera handy to take a picture of what I was talking about.
In the meantime, the question stands, in the spirit of prognosticating on future trends.
That spirit typically kicks off in earnest this time of year, in both online and off-line media.
(See Read/Write Web''s "2007 Web Predictions" as an example).
It may take a few years, but social marketplaces can potentially be as disruptive in the branding arena as it has been already in categories like Classifieds, amongst many others.
Rather than going on with my ruminations on this possible future trend, I thought I'd try something different, and solicit your thoughts on this "Picture-inspired Question".
If successful in generating some more discussion on the subject, you may see more picture-inspired questions in future posts.