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Wednesday, December 20, 2006

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Yaser Anwar

Interesting observation MP but I think a reason consumers wear a brand is because of its perception.

While you've highlighted an interesting trend I think long run it could lead dilute the brand if word got out a certain company was doing it. If you're a new young apparel line it could be worth the risk but if you're an established brand then you won't do it.

I mean a reason I wear Armani or anyone else does is 'cause of its perception as an expensive and quality brand.

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