SEEING IS BELIEVING
A Sprint press release today breathlessly announces in it's title, "Sprint is First to Offer Full-Length "Pay Per View" Movies on Mobile Phones in U.S."
Wow, exciting, huh?
Here's how it's going to work:
"Sprint Movies offers a growing list of more than 45 titles, including "National Treasure," "Spider-Man 2" and "Scarface." Sprint Movies is powered by mSpot, which is responsible for video production and ongoing operations of the service."
It'll be really cool watching this on the bright little 1 1/2" diagonal color screen on your phone.
Just make sure you're close to a power source to re-charge your phone as you watch that two plus hour movie.
And it's really attractive and simple pricing:
"Sprint Movies cost between $3.99 and $5.99 each. Customers can view the movie for unlimited times within a set period, which varies between 24 hours and one week depending on the title. In addition, 24-hour titles include the option of purchasing up to two 24-hour viewing extensions at the rate of $.99."
Unless of course it's an alternate Tuesday on an odd-numbered day, two days before a full moon. In that case they'll likely need to charge you extra.
What, you want a copy of the movie you just bought to watch on your big-screen TV? Not this time, 'bro...maybe in a few months...but it'll cost you extra.
And you'd like to make a copy of it on a DVD? Why? So you can watch it on your laptop, you say, on that long plane ride?
Hold it right there while I call my lawyer to sue your a**...
Why, this is almost exciting as the Tivo/Verizon Wireless announcement everyone was all excited about earlier this March.
Never mind that recent reports indicate that mobile services are not seeing the kind of reception by consumers as the carriers expected for their wireless music offerings, as this report indicates:
"A SURVEY carried out by Entertainment Media Research – in association with the law firm Olswang - makes pretty dire reading for the mobile phone industry..."
"When asked what do they do when they hear a track which they'd like to download to their mobile, only six per cent said they'd buy it from their network operator's portal. A massive 44 per cent said they simply weren't interested in downloading music to their mobile phones."
We're talking about VIDEO here, baby...it's different than just Music.
This Sprint Movie deal has got "Come 'n Get it" written all over it, doesn't it?