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Wednesday, November 23, 2005

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Listed below are links to weblogs that reference ON GOOGLE TESTING "CLICK-TO-CALL" ADWORDS & eBAY/SKYPE:

» Google Begins Testing Click-to-Call Advertising from IP Democracy
Within days of announcing a feature that allows users to check local stores prices, inventory and location, Google has begun testing a click-to-call feature that allows users to get connected by phone to AdWords advertisers. Greg Yardley provide... [Read More]

» Google’s Click To Call Service: The second alarm call for telephone companies from Hello Company
Google’s launch of its Click To Call service in the emerging "Click-per-Call" market is the most potent threat to the telephone companies, many of whom were still back footed when it came to the threat posed by Skype and its VOIP brethrens. Business... [Read More]

» Google’s Click To Call Service: The second alarm call for telephone companies from Hello Company
Google’s launch of its Click To Call service in the emerging "Click-per-Call" market is the most potent threat to the telephone companies, many of whom were still back footed when it came to the threat posed by Skype and its VOIP brethrens. Business... [Read More]

» Google’s Click To Call Service: The second alarm call for telephone companies from Hello Company
Google’s launch of its Click To Call service in the emerging "Click-per-Call" market is the most potent threat to the telephone companies, many of whom were still back footed when it came to the threat posed by Skype and its VOIP brethrens. Business... [Read More]

Comments

Pramit Singh

Michael,
You were spot on about the slim chances of ebay exracting high charges from its business customers for a long time. This won't be one of those dreamland monopolies. And I am sorry for multiple trackbacks. The net connection was down and then mysql might have played a sweet trick.

Pramit,
Hellocompany

"In addition, we'll delete the number from our servers after a short period of time."

I'm not sure what is scarier, giving my phone number to Google or to a marketer..

RuthK

Is the implication here that somehow click-to-call has less friction than simply dialing a tollfree (or other) number?

Let's see, a) click the button to reveal a form, b) overcome the resistance to entering your home or cell number into an unsecure web form c) wait for your phone to ring d) listen to a prompt saying you should wait while you're connected to the advertiser e) begin talking to the advertiser (that is, if they are there).

--versus--
a) Call a phone number in the same way you've been doing all your life, and the same way humans have been doing it for 130 years.

You've really got a bad case of Google fever if you think what they're doing is in anyway superior to the "substituted phone number" method, which, by the way has been used in high volume search sites for over a year. It is also far from innovative as click-to-call is at least 7 years old.

Michael Parekh

Ruth,

I'm arguing for thinking about "friction-free" environments both online and off...how many times have you dialed toll-free numbers only to try and figure out a "menu-tree" many steps and sub-steps deep? It's easy to spend a half hour or more trying to navigate through these things, including the hold times.

Thanks.

RuthK

Hey, I'm all for removing friction. However, what you get when you finally connect to the advertiser --be it a byzantine IVR or an intelligent human-- is all *after* the fact in any pay-per-call environment. It's also completely up to the advertiser (analogy in the click world: a click that leads to a brochureware website vs. a targeted transactional site. No one blames Google for the former). Up until the connection with the advertiser, the Google implementation is *way* more friction-filled than the AOL method. Google is a laudable company, but please, let's not buy into the hype that everything they do is somehow magical. In this case (and many others), it's simply not true.

See also Niki Scevak's opinion:
http://brontemedia.com/2005/11/

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